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ShuffleMaster Inc.

Microsoft Dynamics GP Professional and Microsoft Dynamics CRM were selected as the business solution for ShuffleMaster. This decision was based on implementation cost, functionality, scalability, and company viability.

Shuffle Master is the industry leader in automatic card shuffler machines, with over 14,000 shufflers installed worldwide, used for nearly every casino card game.

You might be good at rearranging a deck of cards, but are you a shuffle master? ShuffleMaster has sold or leased more than 15,000 of its single- and multi-deck automatic card shuffling devices, which help increase casino security and efficiency. The company also develops table games with names like Let It Ride, Three Card Poker, Fortune Pai Gow Poker, Royal Match 21, and Casino War. About 3,200 of its table games can be found with the company's card shufflers at more than 600 casinos worldwide.

Getting in the Game

Project Description: ShuffleMaster purchased Microsoft Dynamics GP software shortly before experiencing a huge spike in growth of their company. ShuffleMaster was struggling and with an incomplete implementation of the software during this period. Finding the right partner and refocusing on the tool they had became a key priority for the entire team.

ShuffleMaster's new executive management team was ready to go with SAP or Oracle. Microsoft Premier Support stepped onto the scene to address the immediate problems the company was experiencing. Microsoft determined that a more experienced Dynamics GP partner needed to be directly involved to turn around the current situation. Microsoft called upon InterDyn.

As a trusted advisor, InterDyn was able to show ShuffleMaster the value of what they had. Aside from the extreme costs the system change would incur, they quickly realized they were not taking advantage of how their current system could grow with the company.

ShuffleMaster regrouped and together with Microsoft and InterDyn created a new configuration of Dynamics GP that is able to support their company today and for the next 2-3 years.

Winning the Race
Fast growth was a major concern and scalability had to be addressed from a sales perspective. ShuffleMaster has grown to a $90+ million dollar operation with plans to more than double in size within the next few years. Microsoft Dynamics CRM was added to the total solution as the best means to support their sales force and meet the aggressive goals. Easily managing opportunities and sales transactions within their system with complete visibility was a dream suddenly realized.

ShuffleMaster's sales team now has the capability of making agile business decisions and is more mobilized as a group.

Operations Expansion
ShuffleMaster recently acquired a new division located in Vienna Austria. Wanting to further build on the success using Microsoft Dynamics, the team went back to Microsoft to create a similar success story. Due to the unique needs of this entity, it was determined that Navision was the best software fit. InterDyn has partnered with a Microsoft partner in Vienna to roll out Navision as the local backoffice solution, keeping Microsoft Dynamics CRM as the worldwide CRM solution.

Return on Investment
In addition to the successful implementation, the combination of Microsoft Dynamics offered many other benefits to ShuffleMaster including:

• Usability: An intuitive system that's easier to use based on the way it is interfaced and organized. Staff training takes far less time and money to complete using Microsoft Dynamics GP.
• Open Architecture: This provides ShuffleMaster the ability to connect legacy systems or databases. Available tools simplify system customization, integration and report generation.
• Premium Support: The support team at Microsoft and InterDyn have done an excellent job in helping ShuffleMaster to maintain its own system.
• Lower Cost of Ownership: Not only was the implementation completed for half the price of an SAP or Oracle implementation, but the total cost of ownership is also much lower. Being able to use industry-standard tools (such as Visual Basic and Crystal Reports) with existing staff skill-sets greatly decreases system costs.