DynamicsADvantage for CRM is a fully integrated ad sales management system for broadcasters, publishers and advertisers that offers all the benefits of Microsoft Dynamics CRM as well as capabilities to enhance the sales, marketing and customer service processes of companies in the media and entertainment industry. By leveraging the Microsoft stack, Microsoft Office, Microsoft Dynamics ERP, Exchange (Outlook) and integration tools, DynamicsADvantage for CRM provides a consolidated solution that supports a multi-level account hierarchy structure to maintain and manage advertiser/agency relationships and create opportunities and proposals which can be converted into contracts and integrated into an ERP and ad traffic system.
DynamicsADvantage for CRM contains custom capabilities with screens for the media and entertainment industry such as Ad Sales-Campaign, Ad Sales CRM-Accounts, Ad Sales CRM-line details and Ad Sales CRM (bundles) to allow media companies to effectively manage complex business relationships and sales processes specific to the media industry.
Key Features
- Sales automation (with Outlook integration)
- Opportunity management and forecasting
- Advertiser/Agency relationship management
- Split commissions calculations
- Opportunity to proposal and order creation
- Integration to DynamicsAdvantage for GP
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DynamicsADvantage works within Microsoft Dynamics GP to address these new challenges by eliminating the need for different, disparate systems; one for each different revenue stream. DynamicsADvantage for GP streamlines the management of advertising and subscription billing, reconciliation, revenue forecasting and revenue recognition processes for digital, broadcast, print and online media. For customers, the benefits of an integrated Microsoft based solution include: less overhead for maintenance, support and training, fast user adoption and satisfaction, and higher returns on investment in technology, business processes and human capital.
Key Benefits
- Advertiser and agency relationship in A/R
- Revenue forecasting and consolidated billing
- Digital media order to billing management with integration to traffic system
- Ad billing and brand management
- Complete contract management from proposal to insertion order to charge management
- Flexible, configurable pricing via rate cards
- Comprehensive billing:> Flexible billing schedule> Pre billing reporting> Ad hoc billing> Pre-payment, ProForma invoicing
- Comprehensive revenue recognition:> Flexible revenue schedule> Revenue forecasting> Deferred revenue
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